Marketing Automation: Why is it a Vital Investment for your Business?

In this age of Snapchat, Instagram and general digital advancement, is email too old-school to contribute to your company’s success? Though a few years ago, headlines heralded the death of email, studies indicate that email is BACK and marketing automation offers a way to leverage email in a way that requires less time but gives more consistency.

The Future of Marketing: 5 Predictions for 2018

We’re less than a month away from Christmas and the New Year, which means it’s time for another round of our bold predictions for the marketing world. As always, I want to mention the reason we started doing these prognostication posts: Rand Fishkin’s annual predictions, something he started doing way back in 2011. In case you’re curious about our fortune-telling prowess, read our 2016 and 2017 marketing prediction posts.

Optimizing Your Landing Page for Lead Generation: Some Essential Components

Your landing page plays a vital role in the lead generation process. This is most often the place that visitors will land when finding your PPC ad, clicking your Facebook post, even finding you in a search. Whether or not visitors sign up and become leads will always come down to their initial experience with your business. Despite the benefits that landing pages have to offer, many businesses treat these pages as an after-thought. Your landing page gives visitors their very first introduction to what you have to offer. In just a few seconds, those visitors will either be interested enough to fill out their details on the forms provided, or they will leave without a second thought.

Top 10 SEO Must-Dos for Every Local Business to Drive Traffic and Growth

Every business that competes in a local market and for localized results in Search Engine Result Pages (SERPs) will need to conduct local search audit regularly, apply diverse optimization strategies, and diligently work at improving the visibility and positive exposure of their business online.

Your potential customers are looking for the fastest path to the information they value. Google, the most powerful search engine on the planet, is working hard to serve the most relevant and personalized results to their users in the quickest way possible.  Also, with the growth in the number of searches performed on mobile devices, proximity-based search results are more important than ever.

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